MICHAEL HOBLIN

EXPERIENCE

Creative AI Intern | McKinney June 2026 - present

• Serve as generative AI expert, advising creative and account teams on tools, workflows, best practices, and emerging capabilities.

• Visualized campaign concepts, built mood boards, fabricated production props, and routed digital assets for production in Figma.

• Concepted static, motion, and GIF campaigns while building AI insight tools for national pharmaceutical brands.

• Built an AI dashboard tracking emerging food trends to inform strategy for a national food-industry report.

• Created AI-generated product visuals, exploded views, and mock photography to support new-business pitches.

• Conducted street interviews and developed audience personas to strengthen campaign strategy and creative messaging.

• Built AI creative tools connecting Claude and Blender to accelerate concept development, 3D workflows, and prototyping.

• Prototyped AI-powered creative workflows and became McKinney’s internal expert in Figma Weave.

• Collaborated with creative, strategy, and technology teams to integrate AI into campaign development processes.

• Tested emerging generative models to evaluate creative applications, efficiency gains, and production workflows.

Independent Art Director & Brand Designer | Independent June 2018 – June 2026

• Developed the complete brand identity for the 2026 NAB Show Streaming Summit, including logo, typography, and wayfinding.

• Concepted integrated campaigns for Fordham and presented creative work directly to university leadership and stakeholders.

• Designed modular campaign systems supporting multiple Fordham schools, departments, and academic initiatives.

• Created Army logos, patches, coins, and enduring visual identities from concept through final production.

• Directed creative strategy across branding projects, aligning visual systems with organizational goals and audiences.

• Managed client relationships from discovery through delivery, translating objectives into compelling visual solutions.

• Produced campaign assets across digital, print, and environmental applications while maintaining brand consistency.

Lead Graphic Designer | The Creative Approach, Inc. March 2023 – November 2024

• Designed 500+ print and digital assets for businesses across a wide range of industries, formats, and applications.

• Built brand identities for 237+ clients, delivering logos, collateral, and production-ready design systems.

• Mentored a junior designer while managing multiple client projects, production schedules, and competing deadlines.

• Oversaw projects from initial concept through final production, ensuring quality across all deliverables.

Communications Officer, Captain | U.S. Army May 2015 – October 2023

• Directed visual communications for Special Operations, SOCEUR, the Pentagon, CIA, and multinational partner organizations.

• Led the battalion SIGCEN and earned SOCEUR recognition for visual products supporting operational decision-making.

• Applied cybersecurity expertise while producing branding, presentations, and operational graphics for senior leadership.

• Taught presentation design and data visualization to cross-functional military teams in high-pressure operational environments.

• Designed communication systems and visual standards that improved information flow across distributed teams.