As Gen Z disengages from traditional professional sports, the industry is facing a significant decline in future viewership. To reverse this trend, we must connect Gen Z with a new generation of athletes through the cultural spaces and interests that already matter to them.
FANATICS Proudly Presents
The Zodiac Mascot Collection
FANATICS created custom zodiac mascots and athlete merch that let Gen Z fans connect with sports stars who share their sign
Your Sign. Your Star.
Every month in Washington Square Park, just a 12 minute walk from Fanatics NYC HQ, fans can meet a sports celebrity who shares their zodiac sign and receive a custom zodiac apparel piece with valid proof of their birth month.
Each Mascot is custom crafted to ignite the competitive fires in all of us.
ARIES
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Masyn WINN
St. Louis Cardinals — Birthday: March 21, 2002
TAURUS
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David Beckham
Manchester United F.C. — Birthday: May 2, 1975
Gemini
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BOBBY WITT JR.
Kansas City Royals — Birthday: June 14, 2000
Cancer
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Matt Rempe
New York Rangers — Birthday: June 29, 2002
leo
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Sophie Cunningham
Indiana Fever — Birthday: August 16, 1996
Virgo
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Ella Toone
Manchester Uninted F.C. — Birthday: September 2, 1999
Libra
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Travis Kelce
Kansas City Chiefs — Birthday: October 5, 1989
Scorpio
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Lucy Bronze
England Women’s National Team — Birthday: October 28, 1991
Sagittarius
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Joe Burrow
Cincinnati Bengals — Birthday: December 10, 1996
Capricorn
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Lamar Jackson
Baltimore Ravens — Birthday: January 7, 1997
Aquarius
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Cristiano Ronaldo
Portugal National Team — Birthday: February 5, 1985
Pisces
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Steph Curry
Golden State Warriors — Birthday: March 14, 1988
