GOOD FOOD FOR BAD CATS
People question what’s in Whiskas. So instead of telling them it’s good, we proved it—by turning the internet’s worst cats into a cultural moment and a real-world dining experience built entirely around Whiskas ingredients.
Credits:
Art Direction - Michael Hoblin, Aayushi Dosshi.
The Idea
Cats can be chaotic. Their food shouldn’t be.
We reframed Whiskas with one simple platform: Good Food for Bad Cats.
THE Social Engine
Creators launched #WhiskasBaddestCats, inviting cat owners to share their worst moments. Whiskas turned that chaos into content—building trust through real behavior, not claims.
THE PAYOFF
We invited the winning cat to NYC for the first-ever Meowchelin Star Restaurant—an experience built around Whiskas ingredients and brought to life with creators and chef Matty Matheson.
